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PETER M. HUDSON
Personal Biography
1989-Present
PH&A, INC.
1123 Tenth Street Coronado, CA 92118
(619) 522-2140 or (800) 545-8742
Fax: (619) 522-2141
Founder and President - Firm acts as an "Outsourced" Marketing and Sales Lead Generation Division for U.S. companies
and North American Divisions of international companies and specializes in business-to-business niche-oriented marketing.
RANGE OF SERVICES COVERED:
- Targeted prospect lead generation; company and/or product positioning.
- Sales and Management Control and Reporting Systems implementation.
- Sales support materials design and production (Corporate Capabilities brochures, tech sheets, Web Sites, etc.)
- Market segmentation and product profiling.
- Continuous analysis and refinement of all organizational elements, market profiling, potential market and target customer research,
prime prospect identification.
- Standard Operating Procedures: the production,
implementation and training relating to standard operating procedures,
manuals and internal operating guidelines necessary to effectively carry out corporate strategy.
- Detailed analysis and, as needed, partial or total reorganization of a company's sales and customer service functions.
1970-1989
OMNIGISTICS, INC.
8 Harris Court
Monterey, CA 93940
Founded and served as President for over 20 years. Omnigistics pioneered and
implemented now broadly accepted concepts and techniques in the field of management,
marketing and strategic planning including the theory and practice of profitable downsizing and expansion,
business-to-business marketing and more.
Previously headquartered in Salinas, California,
Omnigistics owned its own facility on 1.68 acres of land and
employed up to 60 people over its 20-year history.
The company operated for the last two years out of a larger facility
in Monterey, California. Additionally, the company maintained regional offices
in New York, Boston, Chicago, Cleveland and Los Angeles.
For more than two decades, Omnigistics represented clients
in virtually every industrial marketplace including metalworking,
electronics, distribution, telecommunications, software and more.
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COMPANIES REPRESENTED (PARTIAL LIST) 1970 - 2003
PH&A, Inc. and Omnigistics have represented more than 380 companies including:
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| Alcatel | | Formula Plastics | | San Diego Trust & Savings |
| American Hawaii Cruise Lines | | Garrison Manufacturing | | Sears |
| Bank of California | | Formula Plastics | | Spectrum Molding & Engineering |
| BankCal | | Household Bank | | Stenograph |
| British Airways | | ITT McDonnell & Millers | | Synergy Microsystems |
| Bran & Luebbe | | Institute of the Americas | | Systron Donner |
| Cado Benchmark Systems | | Kimball Electronics | | Tecogen |
| Chief Automotive | | Lakeshore Publishing | | Trillion Telecommunications |
| CSB Systems International | | Magnavox | | U.S. Controls |
| Endural Division | | National Technical Systems | | U.S. Meat Export Federation |
| Hoover Materials Handling Group | | Panel Concepts | | Union Carbide |
| Eurocal Slate | | Recal-Vadic | | San Diego Trust & Savings |
| Flextronics | | Samsung | |
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1968-1970
US ARMY Finance Corps/Infantry
1st Lieutenant, Finance Corpst
Recipient of Army Commendation Medal
1967-1968
WESTINGHOUSE BROADCASTING - WBZ Boston, MA
Director of Research and Development
OTHER NOTABLE ACHIEVEMENTS AND ASSOCIATIONS:
1967
Babson College
B.S., Business Administration
Completed four years of undergraduate work in three years.
1967
Who's Who in American Colleges
1967
Scholarship recipient Kleid Collegiate Institute for Direct Marketing, Chicago, IL
1968 California State Teaching Credential
Instructor: Mathematics, Accounting and Office Procedures
Member of Direct Marketing Association
Member of International Marketing Association
Participating member of Direct Marketing Educational Foundation
PUBLISHED:
Sales & Marketing Management magazine viewpoint column, September 1986, "That Painful Percentage."
USA Today, The Salinas Californian, "Marketing Firm Takes Low-Key Approach To Success."
Sales & Marketing Management magazine feature article, January 1985, "From Start-up to Upstart."
"Sales & Profits in the Business-To-Business Marketplace," 1982, written while at Omnigistics
One of six individuals chosen nationwide for "marketing excellence"
and the subject of an interview and tape series called The Marketing Edge,
published and distributed internationally to the business community
by the Dartnell Publishing Corporation, 1988.
FEATURED SPEAKER:
University of California, San Francisco
American Graduate School of International Business
Magnavox National Conference
West Coast Appliance Dealer's Association
Pearson Yachts Annual Conference
Direct Marketing Educational Foundation
Professors Institute, frequent instructor in business-to-business marketing
San Diego Chamber of Commerce Mexico Business Opportunities "Marketing Your Product"
Peter Hudson was born in 1946, is married with 3 children and 4 grandchildren.
He now resides in San Diego County, California.
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