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Trade
Ads, Public Relations and Trade
Shows
Do you find
your company placing the same trade ads
time and time again or attending the same
trade shows just because "you always have"
or because your competitors are doing
it?
Consider your ROI. - strategic timing,
calculated placement and exhaustive
research are crucial in minimizing your
marketing expenses while maintaining
visibility.
PH&A analyzes trade shows and media
applicable to your industry before making a
recommendation.
PH&A
analyzes trade shows and media applicable
to your industry before making a
recommendation. Areas we investigate
include:
-
Number of
decision makers specific to your
product
-
Cost per
decision maker
-
Overall
campaign cost
-
Dislocation
Expense
Our consultative
approach consists of the following
steps:
-
Research
and analysis
-
Client
input
-
Copy and
creative development
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Communication with proper media
contact
-
Campaign
tracking
-
Future
refinement
PH&A handles
all aspects of trade show booth design as well
as trade ad creation and placement.
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